Tech All Stars is using a .eu domain – we’re here to support Europe’s Startups! One of our sponsors is EURid. This article shares why Tech All Stars selected a .eu domain name, and why your startup should consider one too.

If you’re a true entrepreneur, it’s essential to have a website to promote your business and grow your customer base. As a European entrepreneur, the top choice of domain for your website is .eu.

A .eu domain name (http://www.ambitionhasanaddress.eu) raises your visibility as it allows you to present your company as being truly European. It indicates that you’re an international player, open for business across Europe, who celebrates European cultural diversity. .eu allows you to get closer to your customers and prospects by promoting your company’s online presence across the 27 EU Member States, in the official European languages of your choice.

But the story doesn’t end there. There are more reasons why going for a .eu domain name is an excellent choice.

Signal professionalism

• Having your own .eu domain name allows you to set up your own website and associated email address.
• Your own email address upgrades you to a professional image that reinforces your brand name in the minds of your current and potential customers.

Strong business appeal

.eu is the domain of choice for European businessmen. During the past three years, we have conducted website categorisation research in which we analysed over 50 000 websites. The results of 2011’s exercise support previous results to show that .eu is the most likely to be used for business purposes.

 
From multinationals, such as Bridgestone, Century 21, Hyundai and Microsoft, to SMEs and start-ups, businesses across Europe are successfully incorporating .eu into their business strategy. .eu is seen as an online quality stamp that can help make anybody’s business ambitions come true.

Centralise web traffic

Often, companies register domain names with more than one top-level domain (for example, .eu, .com and a number of national extensions like .de, .uk or .fr) to ensure that their website is accessible from different domain names or aliases.

.eu can centralise this web traffic by pointing all aliases to one online destination. In doing so, .eu allows you to organise your online traffic more efficiently.

Cutting edge and secure

.eu has a fresh and modern appeal. We strive to be at the forefront of the domain name industry through innovative projects that enhance the online activities of our domain name holders. One of these is DNSSEC, an Internet protocol that boosts online security and reassures your visitors that they are using your real website, not an impostor’s, if they type your address into their address bar.

.eu is the top choice to help you realize your business goals. Register your .eu domain name today at www.ambitionhasanaddress.eu.

As a reminder, applications close soon. How soon – the process will close within the hour. The Tech All Stars team would like to thank everyone who submitted an application!

What happens next? The initial judging happens. We’ve selected a great team of experts to review the application and select the 12 teams for London. Because we’ve received so many applications, unfortunately we can’t offer specific feedback on applications.

So if you haven’t submitted (or if you have an incomplete application) you have one hour to pull it together and apply to the Tech All Stars event!

If you notice, Tech All Stars uses an .eu web address. People have asked us why we’re not using a .com.  After all, .com addresses are the norm on the internet for most websites.

We’re using a .eu address for Tech All Stars because we’re a competition for the fantastic startups of the European Union! We felt that using the .eu domain instead of a .com was a great way to express this. A .eu domain gives us a pan-European identity that is very important for Tech All Stars and many startups across Europe.

Besides, the TechAllStars.com name was already taken by another startup company.

Did you know that there is an organization that encourages startups and companies across the EU to use the .eu domain? Its call EURid. http://www.eurid.eu/

EURid just joined us as a sponsor for the Tech All Stars event. The application deadline for Tech All Stars is coming up in one week on May 15th, so apply now!